Industry events, awards, conferences, and festivals are proliferating. We know this because we helped create a lot of them. There are good reasons why these products proliferate: they make money, and give people a valuable way to engage and build relationships. When events are good, they are very good indeed. When they are bad, well, a producer will have a lot of latitude to lure you back next year.
Prospective speakers, sponsors, and delegates are at the mercy of events and awards promoters when making decisions about where to invest their time and money. More independent evaluation and reviews are needed to truly understand the value of these opportunities.
We launched AgendaZoom to become an independent source of information about B2B events, starting with marketing and business innovation topics. The goal is to democratize the B2B Events Industrial Complex and, ultimately, to improve the experiences for everyone
Here are the ways to engage with AgendaZoom:
1. Subscribe: Our full content is available by subscription only.
2. Review: When you review an event, you get a full day of access to the site.
3. Talk to us: AgendaZoom can help you develop your events and awards strategy. Email us about packages that include full site access, as well as planning, media buying, and other consulting services.
Contributors: Andrea Feeley, CJ Kwon, Keith O’Brien, Jennifer McCollum
AgendaZoom, POP-Up Media LLC, email@example.com.
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